Purnava
A Stay of Renewal
Branding for a stay in Kedonganan, Bali By Behomy Group
Purnava is a 15-room property on a 1,000 m² plot, located near Jimbaran and Ngurah Rai International Airport.
The new owner recently took over what used to be an old guesthouse. He plans to upgrade all the interiors and make some improvements to the exterior to create a more comfortable and memorable stay.
Through this project, they aim to build a sustainable business by developing a strong brand.
Our Role
Scope
Brand Naming / Narrative & Messaging / Visual Identity / Tagline & Brand Voice / Collaterals / In-Hotel Amenities / Interior Guidelines
PURNAVA
Challenge
Positioning
“Purnava” Means Renewal.
A spiritual, emotional, and personal pause made affordable. It's strategically located at the center of Denpasar, with facilities included to encourage the guests's adventures.
Core Message
A Stay That Renews
Creating a calm and comfortable atmosphere for travelers to truly enjoy their holiday time in Bali.
Scaling up a villa doesn't mean adding more rooms. It means building
trust.
For this audience, it's not just about “cheap” or “luxury” but about feeling safe, understood, and having a space where they can truly relax.
PURNAVA
Results
80% Average Occupancy Rate
Branding transformed a former guesthouse into a destination with character. After the launch of the new identity, Purnava achieved an average occupancy rate of 80%, showing how a strong narrative and cohesive design can elevate even a modest property into a competitive stay in Bali's hospitality market.
Mozia BSD, Tangerang, Indonesia
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