Omah Wangi
Omah Wangi is an Indonesian household care brand produced by CV Bintang Mitra Mulia, a manufacturing company established in 2014 in Surakarta. The brand offers certified household sanitation products and supports eco friendly practices through its refill system and growing distribution across Java and Bali.
Our Role
Skalatama entered as a strategic consultant to modernize the
digital engine, bridging retail legacy with e-commerce
performance through a structured, full-stack ecosystem.
Scope
Online Mentoring Sessions / Offline Mentoring Sessions + Workshops / Brand Guidelines Development
OMAH WANGI
Challenge
Despite joining the online market in 2021, digital growth
remained stagnant for three years. The brand recognized the
drastic shift in consumer behavior but lacked the internal
capabilities to scale.
Results
200% Growth in 8 Months
Through these sessions, Omah Wangi gained clearer brand direction and practical strategies to strengthen their marketing efforts. The team implemented structured brand guidelines and improved how the brand communicates with its audience. Within eight months, Omah Wangi's online revenue tripled, reaching 200% growth, alongside steady and consistent increases in overall monthly sales.
Mozia BSD, Tangerang, Indonesia
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