Nakamura

Restore your Wellness through Seitai Therapy

Rebranding for a Japanese-inspired wellness brand with 67+ branches across Indonesia, focused on therapy, recovery, and everyday wellness.

Expectations Changed

After more than 22 years, as the business evolved, some outlets no longer reflected the quality of the brand, while customer expectations continued to change.

The rebranding was an opportunity to strengthen Nakamura's identity while staying true to the trust and therapeutic expertise built over the years.

Our Role

Skalatama partnered with Nakamura to strengthen the brand, from positioning to visual identity.

Scope

Brand Re-positioning / Visual Identity / Tagline & Brand Voice / Photography Direction / Promotional Collaterals / Customer Experience Touchpoints / Brand Guidelines / Photography / Videography / Website Design

NAKAMURA

Built Around Customers

The process began with customer satisfaction surveys and brand analysis to understand how the brand was perceived and where improvements were needed. Based on these insights, we refined Nakamura's positioning and developed a renewed brand identity and visual system that feels more modern while preserving the brand's heritage.

A Clearer Position

We looked at how Nakamura could better communicate its Japanese expertise. The brand previously used the tagline “Holistic Therapy.” While it accurately described the approach, the term was broad and didn't clearly communicate what made Nakamura different.

We refined the tagline from “Holistic Therapy” to “Seitai Therapy” to bring Nakamura's Japanese expertise to the forefront and make its difference easier to recognize. The treatment itself remained the same, but the new tagline gave the brand a clearer way to communicate what it has always offered.

A New Identity

Operational excellence and consistency matter, but the most important thing is staying agile as customer behaviors and needs change.

Decisions should be driven by real customer insights, not personal bias, with the goal of solving real pain points and creating meaningful value.

NAKAMURA

Results

The repositioning gave Nakamura a stronger foundation for how the brand communicates across different touchpoints.

The new identity, visual system, and brand guidelines now work together to create a more consistent experience across its growing network, while the new brand symbol gives Nakamura a visual asset that can grow with the brand.

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Mozia BSD, Tangerang, Indonesia

+6285856743717 (Ive) / +6285117175511 (Carissa)

skalatama1@gmail.com

@skalatama

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