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Karliva Home

Crafted For Living, Lasting For Home

Branding for a modern minimalist furniture brand based in Solo, Jawa Tengah

Karliva Home is a furniture brand built around modern simplicity and everyday comfort. The brand creates minimalist pieces designed to bring warmth and character into the home. More than selling furniture, Karliva Home aims to help people create spaces where moments are shared and connections grow stronger.

Scope

Brand Naming / Brand Positioning / Visual Identity / Tagline & Brand Voice / Collaterals / Website / Social Media / Photography / Booth Design / Brand Guidelines / Website Maintenance

KARLIVA

Challenge

Karliva had no clear brand identity and relied almost entirely on sales activities, with little to no marketing efforts. While competitors were building strong online presence and brand visibility, Karliva remained largely unseen in the digital and global marketplace.

Positioning

Karliva Home is where modern simplicity meets lasting craftsmanship.

A furniture brand designed to bring warmth and character into everyday homes.

Core Message

Furniture that brings warmth to everyday living.

Karliva Home believes that well designed furniture should not only look beautiful but also support the moments that make a house feel like home.

In the manufacturing industry, product quality alone is no longer enough to win the market.
Buyers today evaluate suppliers based on credibility, professionalism, and brand presence before even starting a conversation.

A strong brand helps manufacturers communicate their expertise, build trust with international buyers, and stand out among competitors who may offer similar products.

KARLIVA